DOUBLECLICK UNVEILS MEDIA-PLANNING TOOL

Gives Information on 7,000 Web Sites

By Published on .

CHICAGO (AdAge.com) -- Online ad services company DoubleClick, New York, today introduces Site Directory, an online media-planning tool for marketers and Web site publishers.

Site Directory includes relevant media information on 7,000 Web sites, such as type of media accepted, audience reach and contact information, and it gives advertisers access to up-to-date information about all available inventory.

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