E! Launches Gossip News Show on Facebook Live

NBC Universal Property Joins Other Networks in Bringing Tailored Content to Facebook Live

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NBC Universal's E! cable network is launching a 20-minute entertainment news and gossip talk show on Facebook Live today. The move signals Facebook's ever increasing push to bring top tier programming to its Facebook Live platform.

"Live From E!" will be shot entirely using an iPhone 6s and will include studio-grade audio. The show will be produced with Facebook's audience in mind, the network said. That means a redressed set and smaller desk to better fit mobile devices. Additionally, a 60-inch monitor will be embedded into the set to better allow digital viewers to see graphics and b-roll, among other things.

E! is among the first to create a show specifically tailored for Facebook Live. Other news organizations that have made similar moves include "Good Morning America," TMZ, ABC and MSNBC.

The live entertainment and gossip news show will allow viewers to submit questions or answer questions via polls posed by E!. The show will be streamed on E!'s website and on its Facebook landing page, which has about 9 million "likes."

Meanwhile, Facebook is among the many tech titans hoping to acquire the rights to stream live NFL football. The company has been pushing its live video service aggressively since the feature was first introduced to celebrities in August before being rolled out to iOS and Android users broadly. Facebook's audience is watching increasing amounts of video on the platform, which says it averages about 3 billion video views daily.