|Photo: Stephanie Diani|
|Mike Vorhaus is senior VP-managing director of new media and strategy for Frank N. Magid Associates.|
The growing ease of home networking and the low cost will help lead to major changes in consumers' ability to send internet content readily across their networks, even to their TV sets. Think of the buzz that already exists around Apple's new iTV product and the Xbox 360 and PS3 services linking internet content to the TV. Widespread wireless networking will further build the role of the internet in providing consumer entertainment, and advertisers will have more and more opportunities to run TV-like ads on internet sites that may well be viewed on TV screens.