Euro RSCG is already Yahoo's agency of record for global projects in Canada, Singapore and Brazil. Each of Yahoo's regions continues to have its own agency of record. Havas' Black Rocket Euro RSCG, San Francisco, is Yahoo's U.S. agency of record.
The announcement comes as the Internet portal prepares to launch a TV campaign in 10 global markets behind its FIFA 2002 World Cup soccer sponsorship. Black Rocket Euro RSCG will be leading FIFA World Cup advertising activities, which include creating the FIFA's official Web site for the event, FIFAworldcup.com.
The 32-team soccer tournament begins May 31 and is held jointly in South Korea and Japan.
Euro RSCG Worldwide is implementing a print campaign and a six-language, eight-market online promotion called "The Yahoo! FIFA World Cup Challenge," which offers soccer fans a chance to play a 28-day online game and win tickets to the final in Yokohama, Japan.