We have some exciting additions to the Ad Age Digital Conference to announce: actress Eva Longoria and acting Hulu CEO Andy Forssell have joined the lineup to talk about some of Hulu's original programming.
Ms. Longoria is executive producer and voice talent in a coming Hulu original series, "Mother Up." Hulu's longtime content chief Mr. Forssell was just elevated to interim CEO after the departure of Jason Kilar.
While Hulu's network partners mull its future, the web TV service is charging ahead with original content. Unlike the network and cable shows distributed through Hulu and Hulu Plus, it's content Hulu can sell to advertiser exclusively, and better compete for audience with Netflix, Amazon and others.
"Mother Up" is an exclusive animated series airing next fall, starring the voice of Eva Longoria as Rudi Wilson, a onetime high-powered music exec who's trying to adapt to suburban motherhood. One problem: she's not very good at it.
In a conversation with Ad Age deputy managing editor Michael Learmonth, the former star of Desperate Housewives will talk about making content for the web, in lieu of TV, and Mr. Forssell will talk about what's in store for Hulu and where this kind of original programming fits in.
Hulu joins an all-star cast of technologists, entrepreneurs, marketers and thinkers in two days of programming at Ad Age Digital April 16 and 17 in New York City.
On the future of video entertainment, we'll hear from Shawn Strickland, CEO of Redbox Instant by Verizon, the joint venture with Netflix in its sights, and Aereo CEO Chet Kanojia, who's out to take on the entire cable industry with the IAC-backed cord cutting service.
Over the course of the two day confab, leading marketers from Citibank, Starbucks, Blackberry, IBM, and Delta will address the hottest topics, and biggest challenges facing marketers today, from rapidly shifting mobile behaviors to opportunities afforded by harnessing big data.
On the technology side, Facebook's head of marketing Rebecca Van Dyck will discuss the pivotal moment mobile and how Facebook reaches its next billion users. Meanwhile, Google Creative Chief, Robert Wong, will give us a look at the inner workings of the Google Creative Lab, focusing on the interplay between the products Google builds and the stories told about them.
Our opening keynote is Newark mayor and presumptive U.S. Senate candidate, Cory Booker, who will appear with #waywire CEO Nathan Richardson to talk about social tools can improve governance and disseminate world-changing ideas.
Attendees will also hear from a slew of startups, including Aviary, Hitbliss, Stipple, and Grokr Labs. A full list and program is available at adage.com/digital2013/.