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Pritchard, Jakeman, Anderson, Balbale: Why We're Excited About the Ad Age Next Conference (and You Should Be Too)

Published on .

Ad Age began the long-running Digital Conference, our biggest event of the year, when MySpace was still bigger than Facebook.

Now that everything is infused by tech, we're refocusing on what that means, and evolving our conference: We hope you'll join us Nov. 15 and 16 in New York at Ad Age Next.

These two days are designed for you, industry decision-makers who need to know what's about to happen and what you should do about it. And we're not wasting any time. Our efficient and often interactive agenda sets down on the frontiers of AI, voice-controlled assistants, ad blocking, chatbots, VR, light speed creative work and more; takes your questions; and hits the next stop.

Brad Jakeman, the outspoken outgoing President of PepsiCo's Global Beverage Group, will present what's missing in marketing even after the arrival of artificial intelligence, treasure troves of data and hundreds of ways to target audiences -- and how the industry can move forward.

Dana Anderson, the dynamic speaker and former Mondelez marketer who's now at MediaLink, will break down how to find the "partners of the future."

Procter & Gamble Chief Brand Officer Marc Pritchard will deliver his verdict on whether the digital media ecosystem answered his ultimatum to shape up this year -- or lose P&G budgets.

Sumaiya Balbale, Walmart's VP of e-commerce, mobile and digital marketing, will take the stage to explore the future of retail.

We'll break down the truth about publishers' "pivot to video," the implications of Google becoming an ad blocker and whether and when brands should adopt tech like VR, AR and voice. Futurists will argue for their view over the horizon. And we'll close with our own takeaways.

But the action isn't all on the stage. You'll find demos in the lobby and plenty of ways to engage with your fellow attendees.

See the full agenda here. Then join us on Nov. 15 and 16. We hope you'll come away energized and empowered.

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