Facebook's Top 'Places': Airports, Disneyland and, Well, Facebook HQ

Many More Users Than Foursquare, but How Many Are Using Places?

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Facebook Places launched last August, and since then Facebook has been trying to get people to use it. It's no wonder: ComScore data show that in March, 7.1% of the U.S. population used check-in services on their phones, and when it comes to smartphones, that number jumps to 17.6%.

But Facebook knows it's lagging behind more-popular location-based companies like Foursquare. Foursquare says its doubled its users since Facebook launched "Places."

So, where are people checking into on Facebook Places? Well, seven big U.S. airports, Disneyland, Times Square and, well, Facebook headquarters in Palo Alto, Calif. Think of it for a minute: 700 million global users, and Facebook HQ is among the top 10. But before you assume no one but Facebook employees are using it, Foursquare (9.5 million users) says its top check-in spots are also dominated by airports.

Here's a look at Facebook Places data provided by social-media-software company Wildfire Interactive, which has run more than 100,000 campaigns for clients like Amazon, Ogilvy and Target .

Top 3 International Locations



Top 3 Tourist Traps

Disneyland, CA 206,000 check-ins
Times Square, New York 131,000 check-ins
Epcot Center, FL 54,000 check-ins


Top 3 Restaurants

The Boiling Crab, CA 8,000 check-ins


Top 3 Stadiums

Dodgers Stadium 55,000 check-ins
Cowboys Stadium 50,000 check-ins


Top 3 Hotels in Las Vegas

MGM Grand Hotel & Casino 39,000 check-ins
Caesars Palace 33,000 check-ins


Top 3 International Hotels

Alton Towers U.K. 19,000 check-ins
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