Facebook Taps Former Univision Exec David Lawenda As U.S. Sales Chief

Mr. Lawenda Takes Over the Role Vacated by Tom Arrix

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Facebook has plugged a gap in its sales organization, hiring David Lawenda to be its VP-global sales for the U.S.

As Facebook's new U.S. sales chief, Mr. Lawenda -- a veteran TV sales exec who's worked at Univision, Viacom and Turner Broadcasting -- steps into the role vacated by Tom Arrix in July. He'll be responsible for overseeing Facebook's sales relationships with big brands and agencies domestically. Mr. Arrix had been with Facebook for seven years, dating back to the earliest days of its ad business.

David Lawenda
David Lawenda

Mr. Lawenda most recently led ad sales for Univision, where he worked for five years before leaving in August 2012. In that role, he oversaw the Spanish-language network's efforts to siphon off ad revenue from English-language rivals. Prior to that, he worked his way up through the Viacom sales organization and helped launch SpikeTV and UPN.

Like his predecessor, Mr. Lawenda will report to Facebook's VP-global marketing solutions Carolyn Everson.

"[Mr. Lawenda] rebranded and launched networks while at Viacom and changed the way marketers thought about Univision as it moved from a multicultural/Spanish-language marketing tactic to a key marketing partner for some of the largest brands in the world," Ms. Everson said in a statement. "Throughout his career he's not only managed and led, but he's brought an entrepreneurial spirit and sense of evangelism to his teams and companies."

The hiring of Lawenda comes a day after another longtime Facebook sales executive announced his departure, however. The company's VP-global sales and operations Grady Burnett will assume the role of chief operating officer at Flurry, a mobile ad network and analytics company. Mr. Burnett had been at Facebook for four years and was charged with growing its international sales organization and helping to establish the developer ecosystem that creates software for Facebook marketers.

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