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Watch: IBM'S Bob Lord Says You Shouldn't Fear AI

Published on .

Afraid of AI? Don't be, says IBM's Chief Digital Officer Bob Lord. He told audiences at Wednesday's Ad Age Next Conference that you shouldn't consider what he calls "augmented intelligence" as the coming of the robots. Instead, the combination of human intelligence and machine learning is a force for good that can allow marketers to sort out reams of data and make better marketing decisions for clients and brands.

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