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FORD, NICKELODEON TAKE CHILD-SAFETY PROGRAM ONLINE

By Published on .

DETROIT (AdAge.com) -- Ford Motor Co.'s Ford Division, Dearborn, Mich., expands its estimated $20 million child-safety campaign with Nickelodeon and its animated Nick Jr.'s Blue puppy character to the Internet.

The division's Windstar minivan and Viacom's Nickelodeon are launching clueintosafety.com, a Web site where children and their parents can learn about safety and send for a free related kit.

The three-year-deal was inked in January.

Ford is also sponsor of the Blue's Clues Live tour for a year.

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