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Foursquare Exploring Content, Automatic Check-ins

CEO Dennis Crowley Talks to Ad Age About Creating Location-Specific Content and Checking-in by Touch

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On the heels of the Mobile World Congress, Ad Age sat down with Foursquare CEO and co-founder Dennis Crowley to pick his brain about badges, game mechanics and the latest developments in mobile technology that could make check-ins automatic for users.

Foursquare isn't about making everything a game, but it is about making everyday actions more fun, including learning about your physical environment. Part of that is making Foursquare more seamless to use, and the company is exploring how wireless near-field technology could allow users to "check-in" at a location just by touching their phones to a physical object at a location. Mr. Crowley said the startup is working on ways to integrate content -- historical events or factoids -- the users can discover while using the service.

Mr. Crowley will be keynoting the the mobile track of Ad Age's upcoming Digital Conference in April. There, he will address the explosive growth of location-based services over the past year, and how merchants and brands can connect with the millions of users checking in all over the world.

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We pick the brain of Foursquare CEO Dennis Crowley about badges, game mechanic, and the latest developments in mobile technology.
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