Games Don't Just Draw Boys. They're Wooing Women, Too

Mike Vorhaus on Digital Consumers

By Published on .

A majority of American internet users play some type of electronic game at least once a week, ranging from simple, free web-based games such as Pogo or Yahoo Games to expensive and time-consuming video-console games, which have grown considerably over the last few years.

Photo: Stephanie Diani
Mike Vorhaus is senior VP-managing director of new media and strategy for Frank N. Magid Associates.


Want to get a sense of just how popular online gaming has become, especially among adult women? (Click here to open chart.) When women ages 55 to 64 were asked what their favorite leisure activity was, online gaming came in second, just behind TV but ahead of listening to music, watching DVDs and reading newspapers or magazines. Online gaming came in third behind TV and the internet when the same question was asked of women ages 25 to 34 and 35 to 44. Less surprisingly (OK, not surprisingly at all), console gaming was the favorite leisure activity for males ages 12 to 17 and 18 to 24.

Yet while the growth in free web-based games has tended to dwarf the smaller number of console gamers, it's console gamers who spend the great majority of the money on gaming. Free web-based games represented no more than 5% of the total gaming expenditures last year.
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