We're pleased to announce that Garett Sloane has joined Ad Age to cover social platforms, ad tech and marketing tech.
Garett, who is based in New York, arrives from Digiday, where he was senior platforms reporter and broke exclusive news, wrote features and explained in precise and plain English the doings of players including Google, Facebook, Instagram, Snapchat and Twitter. He also has extensive knowledge of ad technology and programmatic ad buying, which he will apply in his new role.
Garett was previously a tech and media reporter at Adweek and earlier covered the same beat at The New York Post. He was also an assistant managing editor at The Berkshire Eagle, a business editor at amNew York and a copy editor at the Albany Times Union.
"I am most looking forward to building on the coverage that AdAge already has been on top of with its focus on digital media and the major platforms, like Facebook, Google, Snapchat and Twitter," Garett said. "This is an important time in the industry when brands and publishers need information about all the non-stop changes. The way I see it the next year will be all about what platforms can deliver on the promise to advertisers to connect them intimately consumers, so the players with biggest audiences and the most insights into their users will win."
"This is a crazy time to be reporting on this industry, we've just seen Verizon buy Yahoo, Microsoft buy LinkedIn, Snapchat emerge as one of the biggest challengers. It's never been more important to be able to make sense of this world and explain it to readers, whose livelihoods and lives revolve around this stuff."
Follow Garett's work on AdAge.com, in print and at @GarettSloane.