Social media "war rooms" are all the rage for brands, but Gary Varynerchuk isn't buying it.
"I always say, 'marketers ruin everything' and as a proud marketer that makes me laugh," Mr. Vaynerchuk said. What brands are experiencing are diminshing returns. "When everybody is screaming at a loud party, nobody is breaking through."
That's why his 315-person agency, VaynerMedia, has advised against focusing on big TV events, because "there are a lot of everyday events that are much more interesting."
Mr. Vaynerchuk works with big brands like Del Monte, General Electric, Mondelez, the New York Jets and PepsiCo. Hear more in the video segment below and come see him live at Ad Age's Digital Conference April 1-2 in New York City.