The mobile ad spending pie is set to reach $100 billion next year, according to a report by eMarketer.
This figure is more than a 400% increase from 2013, and it will likely double to nearly $200 billion between 2016 and 2019, accounting for more than a quarter of all media ad spending worldwide.
Through 2018, companies in the U.S. are expected to continue spending the most on mobile ad spending, with those in China coming in second place. U.S. mobile ad spending is expected to reach $40.2 billion by 2016, and spending in China is expected to rise to $22.1 billion in the same timeframe. This year will bring big changes for China's mobile ad spending, which is set to nearly double from $7.5 billion in 2014 to $14 billion in 2015. The increase in China's ad spending could correlate with its number of mobile users -- next year, a fourth of the world's estimated 2 billion smartphone users will be in China.
Other countries seeing big mobile spending include the U.K., Japan and Germany, respectively. By 2018, the U.K. will see $11.1 billion in mobile ad spending, Japan will see $7.8 billion and Germany will see $5.2 billion. The eMarketer report noted that the majority of digital ad spending won't come from mobile devices until 2017 -- the year when mobile ad spending is set to double desktop ad spending, according to a March eMarketer report.
Through 2018, the current top five countries will remain the same, but there are some up-and-comers, including Canada and Australia, both of which will pass South Korea in mobile ad spending. Also, Brazil is slated to become the ninth-largest mobile ad spender with $2.7 billion.
The upswing in mobile spending correlates with more mobile device users, as well as users spending more time with their devices.
The number of tablet users is nothing to sneeze at, either, with a projected number of 1 billion in 2015, a number that is growing slowly but steadily.