Google Joins Brands' Pre-Olympic Protest of Russia's Anti-Gay Law

Team USA Sponsor AT&T Had Earlier Objected

By Published on .

American brands continue to take a stand against Olympic host Russia's intolerance of gay rights.

The day before the 2014 Winter Olympic Games officially kick off in Sochi, Google revamped its home page with a Winter Olympic-themed doodle in the colors of the gay pride flag. Below the image the company posted a couple anti-discrimination lines from the Olympic Charter.

"The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play," quoted the company.

The image and a translation of the text also appear on Google's Russian home page.

AT&T had earlier this week publicly objected the Russian law that prohibits the discussion of gay rights around minors.

"We support [lesbian, gay, bisexual and transgender] equality globally and we condemn violence, discrimination and harassment targeted against LGBT individuals everywhere. Russia's law is harmful to LGBT individuals and families, and it's harmful to a diverse society," AT&T posted to its blog on Tuesday.

The telecom giant was later joined by two fellow Team USA sponsors, yogurt brand Chobani and DeVry University.

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