Hurricane Sandy forced Google to cancel its New York City Android launch event scheduled for Monday morning, but it didn't stop the company from announcing a trio of new mobile devices that should cause Apple to sweat: the Nexus 4 smartphone and the Nexus 7 and 10 tablets.
The announcement of the three new devices illustrates the computing industry's three-bears approach to mobile content delivery; companies are producing complementary devices that vary in size and are built to access specific kinds of content.
To market its new fleet of devices, Google teamed up with Boston-based advertising agency Mullen to release this advertising campaign about Google's Siri-like search capabilities, using the tagline "Ask Me Anything."
Google's updated Nexus 7 is a thinner, smaller-screened tablet that will undoubtedly draw comparisons to the 7.9 inch iPad Mini Apple unveiled last week. Starting at $199, the Nexus 7 is decidedly cheaper than Apple's $329 mini, however. The Nexus 7 will also offer HSPA+ mobile data through more than 200 providers worldwide.
Google says that the Nexus 7 "fits perfectly in your hand" and is designed for quick, portable content access.
The Nexus 10, however, is built for longer content viewing experiences. Google's "premium entertainment device" is the "ultimate tablet for watching movies or reading magazines," the company said in a statement. With more than 4 million pixels, the 10-inch device is the highest-resolution tablet ever, Google added.
All three devices will run on Jelly Bean, the Android 4.2 operating software designed to help users take advantage of Google Now, the company's semantic web application that delivers real-time information such as sports scores and restaurant-reservation notifications based upon time and location.
Of course, the devices will be integrated with Google Play for content purchasing.