The NRF's 2015 Halloween Consumer Top Costumes Survey lists the top costumes for kids, adults and pets. Most fan-favorites reference pop culture, and few are classically-spooky costumes. Halloween spending reaches into the billions, hitting $7.4 billion last year, according to the NRF. It is the 8th largest spending holiday, ranked behind Super Bowl and Father's Day but ahead of Saint Patrick's Day.
For children, the top three costumes this year are princess, Batman and other action figures and superheros. Princess has been the top costume for 11 years, the NRF said, with an estimateed 3.2 million kids picking the costume this year. In the No. 5 spot are costumes from Disney's "Frozen," including Elsa, Olaf and Anna. More than 1.8 million tots will go as Star Wars characters (looks like anticipation for "Star Wars: Episode IV -- The Force Awakens" is heating up) and 1 million will select a little yellow Minion costume as they celebrate Halloween.
Top pet costumes are pumpkin, hot dog, Batman character, devil and bumble bee, according to the NRF survey. For adults, the top costume is witch, with 4.3 million adults donning the costume for the 11th year running. Star Wars costumes moved from No. 12 last year to No. 5 five this year. With debates and election ads running, 774,000 adults are choosing a politically-inspired costumes.
"It's easier than ever for consumers to find creative Halloween costumes given the popularity of Pinterest and Instagram and the immediate access to societal news," said Prosper Insights Principal Analyst Pam Goodfellow in a press release from the National Retail Federation.
Spirit Halloween also came up with a list of trending costumes for this year, including Teenage Mutant Ninja Turtles;,"powerful women" such as Wonder Women and Supergirl, Caitlyn Jenner, Day of the Dead-inspired looks, pop culture references from "The Walking Dead" and "Orange is the New Black," Star Wars characters, and characters from games such as Mortal Kombat and Assassin's Creed.