The survey found that single mothers and those with three or more children each say they go online 20 hours a week -- or 20% more than average.
Released today, the "Wired Moms" online survey, conducted by Digital Marketing Services, Lewisville, Texas, reports that mothers spend an average of 16.86 hours per week or 2.5 hours a day online, compared with 12.28 hours for children aged 12 to 17.
DMS, a wholly owned
The survey found that six in 10, or 58.3% of the women polled, used e-mail or instant messaging to keep in touch with friends, family members and one another, with 21.1% doing so two to three times per week.
The women said their most popular online activities were communications, including e-mail; news and shopping; and researching health issues as well as products and services.
Ninety-one percent of the women polled said the Internet saves them time -- 57.5% estimated they saved at least two hours per week; 84.5% said their Internet use helped them better understand their children's experiences online; and 42% said they would like to do their grocery shopping online.
The survey also identified the 20 cities where mothers most frequently go online. Charleston, S.C., ranked No. 1 with the average time spent online per week 21.13 hours.
Demographic sweet spot
"This demographic [moms] is a real sweet spot for consumer package goods companies. They're finding more and more that this is a targeted opportunity for them," said Katherine Borsecnik, president of AOL brand management and programming. "Years ago, we thought a lot about the tech-savvy male in the household. This survey helps debunk the notion that the male in the household is more the connoisseur of the Internet."