Headed to CES? Here's How to Connect With Ad Age

Stop By, Plug In, And Enjoy the Programming

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Headed to Las Vegas for CES next week? Ad Age is hosting a series of events designed to put some context around the technology on display, all with you in mind: the marketer. RSVP to Ad Age events here. For the Smart Home breakfast panel Jan. 9, send an email to adageces@adage.com.

What: Breakfast Panel - Women and Technology: It's a Lifestyle Thing
When: January 8th, 8-10 AM. 8am Doors open and breakfast is served. Panel will beginat 8:45 AM.
Where: The Lounge at the Encore Fairway Villas at the Wynn Hotel, Las Vegas
Who: Rachel Weiss, VP-Digital Strategy and Interactive Marketing, L'Oreal; Angela Steele, CEO, Ansible Mobile; James McQuivey, Analyst, Forrester; Kirsten DiCarlo, Director of Marketing for New Opportunity, Fisher-Price; Abbey Klaassen, Editor, Advertising Age

For women, technology isn't just about the latest, coolest gadget. It's about how it will change their lives for the better—helping them run their households, manage the work-home tug-o-war, be smarter and more efficient consumers, and keep their families happy and healthy. In short, if you want to look at how technology fits into everyday lifestyles, study how women use it. This panel will explore how technology is changing women's media consumption, shopping habits, the kinds of messages they respond to and how they communicate with family and friends.

What: Native Advertising: A Discussion (and cocktails) with Foursquare, BuzzFeed, Tumblr, Appssavvy and DraftFCB
When: Tuesday, January 8th, at 4 PM
Where: The Lounge at the Encore Fairway Villas at the Wynn Hotel, Las Vegas
Who: Steven Rosenblatt, CRO, Foursquare; Lee Brown, Head of Global Sales, Tumblr; Chris Cunningham, CEO, Appssavvy; Jonathan Perelman, VP Agency Strategy & Industry Development, Buzzfeed; Chris Miller, Chief Digital Officer, DraftFCB; Dan Salmon, Equity Research Analyst, Advertising & Marketing Services, BMO Capital Markets.

Join us as leaders in the native advertising space tackle why the emerging medium isn't a fad and how it is becoming mainstream in 2013. How brands and agencies are approaching the concept and how mobile advertising will be a catalyst for native advertising. And key trends that marketers need to understand based on how innovative new platforms are building massive audience and how to best communicate with them.

What: Breakfast Panel - Living Smarter: Technology for Today's Home
When: January 9th, 8:30-10 AM. 8:30 AM Doors open and breakfast is served. Panel will begin roughly 9:00 AM.
Where: Scripps networks Interactive Pavilion, located behind CES registration at the Central Plaza from about 8-10am on Jan 9th. This is listed as "Tent CP 12."
Who: Kathleen Finch, GM/SVP, HGTV; Tony Wells, Chief Marketing & Customer Relations Officer, ADT; John Marcolini, Sr. Director of Hy-Fi at Qualcomm Atheros; Gene Liebel, Partner and Chief Strategy Officer, Huge ; Scott Martin, SVP Marketing, Ingersoll-Rand (Trane); Abbey Klaassen, Editor, Advertising Age.

CES is all about the networked home - appliances that talk to each other and their users, from internet-connected refrigerators to iPhone controlled lighting. And this isn't some far-off vision of the future: it's here now, and won't be long until it's in households everywhere. What the home looks like when just about everything is connected? What are the roles for marketers and programmers this new digital lifestyle?

What: Breakfast Panel - Hispanics and Technology: Uncovering Key Insights From Commerce to Content
When: January 10th, 8-10 AM. 8 AM Doors open and breakfast is served. Panel will begin roughly 8:45 AM.
Where: The Lounge at the Encore Fairway Villas at the Wynn Hotel, Las Vegas
Who: Andy Hasselwander, VP-Products and Professional Services, The Latinum Network; Carlos Boughton, Senior Brand Director at Heineken Light; Ken Muench, SVP, Director of Multicultural Planning, Draftfcb; Michael Learmonth, Digital Editor, Advertising Age.

Want to gain insights into a key, fast-growing consumer segment with a voracious appetite for technology? Turn your lens on the U.S. Hispanic market. They over-index in smartphone usage, are more likely to talk about products and brands than non-Hispanics and aren't afraid to adopt new behaviors—from social shopping to mobile commerce. Our panel will give marketers a leg up on the competition when it comes to reaching this segment by exploring how technology is reshaping their media habits and shopping behaviors, how they feel about technology brands, and what kinds of marketing messages and content resonate among this fast-growing consumer group.

So stop by , we'd love to see you. We'll make sure you have a place to plug-in, as well as daypart-appropriate refreshments. And please do say hello to Ad Age writers, editors and staff.

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