HOTJOBS TO PLACE ADS DURING SUPER BOWL

Fourth Trip to Game for Online Recruiter

By Published on .

BOSTON (AdAge.com) -- Hotjobs.com today announced it will advertise on the Super Bowl with one
30-second in-game spot one of five new 2002-model commercials from Bcom3 Group's D'Arcy Masius Benton & Bowles,Troy, Mich.

A 30-second spot arrives during the postgame awards broadcast, when the game's Most Valuable Player will be awarded the all-new Cadillac CTS sedan.and a sponsorship announcement.

The commercial, by Brand Architecture International, New York, will continue the "Onward. Upward" campaign that began last year.

This year marks the fourth Super Bowl for

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the online recruiter.

Last year, Hotjobs ran one in-game spot and three pre-game commercials. Brand Architecture is the new name of Weiss Stagliano Partners.

Yahoo! Dec. 12 offered to buy Hotjobs for about $436 million in cash and stock, perhaps scuttling acquisition hopes by TMP Worldwide, parent of Monster.com.

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