Hulu Looks to NBC Veteran Peter Naylor to Rebuild Sales Organization

Mr. Naylor Secured Some of Hulu's Earliest Ad Deals

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Hulu has hired NBC veteran Peter Naylor as SVP-sales as it looks to rebuild its sales organization after the departure of SVPs Jean-Paul Colaco and Kevin McGurn late last year.

Peter Naylor
Peter Naylor

It's the first major hire for new-ish CEO Mike Hopkins, himself a former Fox television distribution exec who took the reins in October.

Mr. Naylor's experience with Hulu goes back to its earliest days. Hulu was born inside NBC Universal in 2007 and subsequently added Fox and ABC as joint-venture partners. It launched in beta in 2008.

As a top digital sales exec at NBC Universal he helped secure some of Hulu's first ad deals. Over time he also experienced the inherent channel conflict first-hand as network and Hulu execs jockeyed to sell the ad inventory.

In addition to NBC, Mr. Naylor served as a member of the board of directors of the Interactive Advertising Bureau and the Online Publishers Association for over 10 years. Prior to his post at NBC Universal, Naylor was SVP of sales for iVillage Properties.

In December, Hulu announced it surpassed $1 billion in revenue in 2013, up from $695 million in 2012. That includes 5 million subscribers who pay $7.99 to stream cable TV shows.

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