IBM LAUNCHES NEW E-BUSINESS SPOTS

Extends Effort That Touts Service 'On Demand'

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NEW YORK (AdAge.com) -- IBM Corp. will launch a series of TV spots Nov. 3 to support its previously released print and Web site ads for its new "e-Business on Demand."

On the heels of introducing

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e-Business several months ago, the fully integrated campaign from WPP Group's Ogilvy & Mather Worldwide, New York, is built around the idea that successful businesses today need to provide goods and services "on demand."

Three commercials will air on National Football League telecasts on Viacom's CBS and News Corp.'s Fox, as well as several news programs including Meet the Press.

The print campaign debuted today with eight-page inserts in Dow Jones & Co.'s The Wall Street Journal, The New York Times and San Jose Mercury News.

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