Don Scales, president and CEO of iCrossing, is stepping down from his role exactly three years after Hearst acquired the digital shop.
David Carey, president of Hearst Magazines, said in a statement: "Everyone at Hearst would like to thank Don for leading the creation of iCrossing, which Hearst acquired in 2010, and since then has been a key element of the company's digital strategy."
Brian Powley, president of North America, will succeed Mr. Scales in the role and take on the position of global president. He joined iCrossing in 2007 as managing director of the San Francisco office and became chief client officer later that year.
According to an industry executive, the move marks the end of a three-year buyout contract. Hearst acquired the shop for approximately $325 million In June 2010. At the time of the acquisition, the agency was known mostly for search -- search revenue accounted for nearly 70% of its $121 million total revenue in 2009, according to Ad Age's DataCenter. Since then, iCrossing has expanded globally and strengthened capabilities such as branded content.
Mr. Scales joined the agency as president and chief operating officer in 2006.
In his new role, Mr. Powley will report to Hearst's Mr. Carey. Before joining the shop, he was managing director of Digitas' Modem Media West and managing director for MRM Worldwide in various western markets.
ICrossing recently won the Pep Boys digital business. Since 2012, it has added digital work for various Beam brands. Additional clients include Coca-Cola, FedEx, The LEGO Group, LG Electronics and Williams-Sonoma.