Before John Legend took the stage during an Advertising Week event in New York hosted by iHeartMedia and the Ad Council last night, iHeartMedia Chairman-CEO Bob Pittman announced the upcoming launch of a podcast in partnership with Advertising Age.
"Tagline," as the podcast is called, will hand the microphone over to the most creative people in the businesses of advertising, marketing and communications and is meant to give listeners an insider's perspective on what the world that influences pop culture is really all about. The series will air twice a month on Advertising Age and iHeartRadio and feature a rotating series of industry people tackling everything from the most pressing questions to the most annoying trends.
"We are excited and a little scared to turn the mic over to our friends in advertising, to create the most honest, inspiring and entertaining dialogue on the industry," said Gayle Troberman, chief marketing officer of iHeartMedia. "Radio, streaming and podcasts are all up significantly year over year, so the time is right to create an original audio series for the advertising community. We suspect there will be no shortage of talent or opinions to keep the content and listeners flowing."
"Every day, people in the marketing community are whispering about what's happened and what's next -- and now 'Tagline' will let people all across the industry listen to those otherwise private conversations," said Josh Golden, publisher of Advertising Age. "Our audience wants to hear about the real conversations, frustrations, insights and resolutions that happen in the conference rooms late at night and this partnership with iHeart will expose exactly that."
The audio collaboration will be available for listeners via iHeartRadio, which is now available on 90 unique device platforms spanning in-home entertainment, wearables, gaming, mobile and auto. It will also be available on AdAge.com.