Virtual marketing storefront
The "virtual marketing storefront" opens May 1 and will help the chip maker's reseller partners coordinate with it and buy online advertising from Google. The marketing tools will streamline online advertising for certain Intel Inside licensees, and the program will allow them to dip into co-op money from Intel, eliminating up-front, out-of-pocket expenses, which usually are reimbursed.
Google and Intel began working on the initiative more than a year ago. Michael Hoefflinger, general manager of partner marketing at Intel, said the smaller companies the program targets are a key customer group that accounts for about one-third of Intel's business.
For Google, the deal fits neatly into one of its key goals for 2007: increasing its ad base. "We certainly anticipate there would be new business and new revenue from these companies," said John Topping, Google's director-technology B-to-B vertical.
Aggressive advertising plays
This deal is just one of many aggressive advertising plays Google has made recently. This month alone, the company has announced its intent to acquire ad-placement giant DoubleClick; struck a deal with Clear Channel Radio to sell ads on its radio stations; added support from several major radio-station systems for its Google AdSense for Audio program; and partnered with EchoStar to sell TV commercials over the satellite broadcaster's Dish Network.
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Abbey Klaassen contributed to this report.