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INTERNET AD REVENUE DECLINED 12% IN 2001

But a 9.3% Increase Reported for March

By Published on .

NEW YORK (AdAge.com) -- Internet advertising revenue in the U.S. declined 7.5% in the fourth quarter of 2001 and 12% for the year compared to the dot-com boom of 2000.

Net ad revenue for all of 2001 totaled $7.2 billion, according to the Interactive Advertising Bureau, which sponsored the Internet Ad Revenue Report.

According to Taylor Nelson Sofres' CMR, the Internet showed an ad-spending drop of 12.4% for the first quarter of this year, but the medium turned positive in March, with an increase of 9.3% over 2001.

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