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Internet Advertising Up 18% to $9.3 Billion In Q3

Strong Growth, According to Latest Estimate From IAB and Pricewaterhouse Coopers

Published on .

The overall ad business has had a shaky year, but the digital side of it continues to grow apace. The latest estimate from the Interactive Advertising Bureau and Pricewaterhouse Coopers pegs spending at $9.3 billion in the third quarter, up 18% from the prior year and up 6% from Q2.

Not a lot of color here on what's driving growth -- the IAB provides a more detailed breakout at the end of the year -- but overall growth appears strong, no doubt helped by some faster-growing segments like mobile and video. It's probably also true that this is a good sign for Q4 spending, even though the broader Q4 story is mixed.

"Clearly, digital advertising is continuing its positive trajectory with incredible momentum as it heads into seasonally strong Q4," said David Silverman, a partner at PricewaterhouseCoopers LLP.

If you like charts that go up and to the left, this one's for you:

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