TWO INTERNET SEARCH ENGINES INK $100 MILLION DEAL

Ask Jeeves to Carry Paid Listings From Google

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NEW YORK (AdAge.com) -- Ask Jeeves, an Internet search provider, today said it signed a three-year $100 million deal that will feature Google's paid listing search results on its search sites.

The deal with Google replaces an existing agreement with Overture Services for paid listing results.

Marketers are increasingly using paid search as part of their media mix. Ask Jeeves projects 20% revenue growth this year.

Under the terms of

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the agreement, Google and Ask Jeeves will share more than $100 million in estimated revenue generated from Google's advertisers on Ask Jeeves' search sites. The Google-sponsored links on Ask Jeeves will begin in September.

A Google spokesman characterized the pact as a "win-win" for both companies and also said that Google's advertisers will now reach millions of new consumers through exposure on Ask Jeeves' sites.

Overture Services, which compiles Alta Vista's paid search listings, filed a patent-infringement suit this spring against Google.

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