Here's How to Build Your Martech IQ in 2017

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To even its biggest advocates, the marketing technology space is a dizzying assortment of companies, systems and terms. Yet the promise of more efficient, more effective ways to build relationships with customers and drive revenue is hard to ignore.

So how does today's marketer evolve into the savvy marketing technologist of tomorrow?

And if, according to the Gartner 2015 – 16 CMO Spend Survey, 33% of marketing budgets are spent on technology, what can brand leaders do to maximize the return on their investment?

On Jan. 17, Advertising Age will answer those questions and more at Martech IQ. The single-track, one-day conference at Time Inc.'s downtown New York headquarters is for brand marketers, technology professionals and agency executives who understand the value and untapped potential of martech, but are still looking to balance the art and science of their marketing strategy and operations.

Hear from marketers and industry experts, who will discuss the skills and mindset brand execs will need to stay ahead of the curve in 2017; explore the issues keeping CMOs, CTOs and their teams up at night; and uncover the myths and realities of specific areas, including data management, marketing automation and personalization.

The intimate forum will also provide the opportunity for attendees to chat directly with a wide variety of solution providers and get their questions answered.

Learn more about Martech IQ and register at adage.com/martech2017. Register before Dec. 1 and save $100.