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INVESTORS PUMP $9.5 MILLION INTO HIWIRE

Firm Provides Ad Technology for Streaming Media

By Published on .

CHICAGO (AdAge.com) -- Hiwire, a Los Angeles-based company providing advertising technology for streaming media sites, closed its third round of funding.

The $9.5 million came from investors including Grey Global Group's Frey Ventures, leading radio and out-of-home media company Clear Channel Communications, Zone Ventures and New Enterprise Associates.

The additional capital will enable Hiwire to enhance its existing ad-insertion technology as well as expand its sales force to support new media partners in its network.

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