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JAGUAR TEAMS WITH 'MAXIM' FOR ONLINE GAME

Contest Promotes New X-Type Sports Sedan

By Published on .

DETROIT (AdAge.com) -- Ford Motor Co.'s Jaguar Cars North America, Irvine, Calif., is teaming up with Dennis Publishing's Maxim magazine for an online game to promote the entry-level luxury X-Type sports sedan.

Starting today, visitors to www.maximonline.com/contests can download a digital road-rally game, dubbed the Maxim Jaguar Journey. The game promotion is the first of its kind for Jaguar. It offers non-car prizes and ends in June.

Cusp, LLC produced the game, which uses photo-realistic graphics that can be played on a Palm OS or computer.

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