Brands. Digital media. Startups. At Ad Age 's Annual Digital Conference, we bring the key thinkers from all ends of the marketing ecosystem together to explore the new tools and technologies that connect people to one another, and to the brands they love.
This year's event, April 17-18 at the Metropolitan Pavilion in the Chelsea neighborhood of New York City, comes at an auspicious time: Newly public Facebook will have demonstrated the shareholder value that a world of social connections can create, and a new generation of social startups from Pinterest to Shazam are redefining how brands think about connecting with consumers.
The confirmed lineup so far includes keynotes from Hulu CEO Jason Kilar, Spotify CEO Daniel Ek, Google display chief Neal Mohan, Facebook VP David Fischer, Sony Chief Financial Officer Rob Weisenthal, Tencent Senior VP S Y Lau , and Citigroup analyst Mark Mahaney.
In addition, we'll hear from forward-thinking marketers such as Gap CMO Seth Farbman. Verizon Communications VP John Harrobin, Activision VP Tim Ellis, AT&T VP Gregg Heard and Anheuser Busch-InBev Global Director-Digital Erin Matts.
Beyond the keynotes, Ad Age Digital 2012 will feature drill-downs in social, mobile, video, gaming and e-commerce, as well as a second round of Brand Hacks, where a promising group of startups pitch new ideas to brands, and in a new twist, brands help startups find revenue.
After hours, we're hosting Ad Age 's third-annual Viral Video Awards to honor the creators of the ads that dominated YouTube over the past year.
We'll keep you updated as we add more speakers, and when we select this year's class of startups to "hack" one of the world's biggest marketers. In the meantime, you can keep up to date on the speakers, key themes and topics, as well as register at the Digital 2012 event site.