×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

JOINT MARKETING SET FOR XP, PENTIUM 4

Published on .

NEW YORK (AdAge.com) -- Intel Corp. and Microsoft Corp. have created a joint marketing program and messaging with PC marketers to support Microsoft's Windows XP and Intel's Pentium 4 processor well beyond Christmas.

Activities include retail demo days staffed by Intel and Microsoft personnel, outdoor advertising and event marketing, Web promotion, radio advertising and retail materials.

Havas Advertising's Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, handles Intel; Interpublic Group of Cos.' McCann-Erickson Worldwide, San Francisco, handles Microsoft.

Compaq Computer Corp. will launch a major outdoor campaign in New York for XP and breaks a print ad supporting XP Oct. 24 in USA Today, via Interpublic's Foote, Cone & Belding Worldwide, New York.

In this article:
Most Popular