KELLEY BLUE BOOK STEERS ONLINE BUSINESS IN-HOUSE

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DETROIT (AdAge.com) -- Kelley Blue Book, Irvine, Calif., will move all its online marketing media services for its car Web site, now handled by DoubleClick, New York, to a new in-house team.

Robin Cooper, who joins Kelley in the new post of director of advertising and business development, will build the team. She had been a group publisher at DoubleClick.

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