Superimposing, on a T-shirt, one's face over a dead person's is a generally unwise move. It's even more so when that deceased individual is as beloved as either Notorious B.I.G. or Tupac Shakur.
And yet, Kylie and Kendall Jenner slapped their mugs on photos of the iconic rappers in a stunningly tone deaf move this week, drawing a barrage of criticism from the families of the deceased, as well as social-media pundits.
Kendall and Kylie Jenner exploiting very important culture yet again for their own benefit. You are the downfall of your generation.— Rad Horror (@radhorrorband) June 29, 2017
That backlash came the same day President Donald Trump remarked on Twitter that "Morning Joe" co-host Mika Brzezinski had been "bleeding badly from a face-lift" at a 2015 social gathering.
I heard poorly rated @Morning_Joe speaks badly of me (don't watch anymore). Then how come low I.Q. Crazy Mika, along with Psycho Joe, came..— Donald J. Trump (@realDonaldTrump) June 29, 2017
...to Mar-a-Lago 3 nights in a row around New Year's Eve, and insisted on joining me. She was bleeding badly from a face-lift. I said no!— Donald J. Trump (@realDonaldTrump) June 29, 2017
A remorse-free Trump sent his talking heads on news networks to champion his punch-back mentality. White House deputy press secretary Sarah Huckabee Sanders defended the president's face-lift comments, saying, "Look, the American people elected a fighter. They didn't elect somebody to sit back and do nothing."
When Trump gets punched, he punches back "ten times harder," his wife Melania said last April. (Ever the multitasker, Melania was also last seen preparing a campaign against cyber-bullying.)
The Jenner sisters, however, issued an apology — their first of the year, despite spending a good portion of their spring fighting off various PR fiascos: the Pepsi ad, promoting the phony Fyre Festival, a personal sex-life post going public.
Kylie took to Twitter to issue a statement on the T-shirt incident, noting that she and her sister "deeply apologize to anyone that has been upset and/or offended, especially to the families of the artists."
This was a departure, though: where the Jenners generally ignore controversy, Trump dives in head-first. His go-to move is criticizing the media for spinning his words, and the result is an endless news cycle of verbal punches. (Will it ever end? Please, let it end.)
But apologies are also rare from the Jenners. And so, the numbers are in and it's official: With a total of one apology in 2017, the Jenner sisters are more contrite than the president of the United States.
Here's a side-by-side look at how they handle crises:
Controversial move: Trump fires FBI Director James Comey
Non-apology: Trump tweets that Comey better hope there are no "tapes," thus beginning a wild goose chase that led to Comey publicly testifying before the Senate.
James Comey better hope that there are no "tapes" of our conversations before he starts leaking to the press!— Donald J. Trump (@realDonaldTrump) May 12, 2017
Controversial move: Kendall Jenner appears in tone-deaf Pepsi ad
Non-apology: Jenner never made a public statement about the ad. In the commercial, which was quickly taken down, Jenner solves U.S. race relations by giving an officer a can of Pepsi.
Controversial move: Trump is criticized for not knowing healthcare, appears in fake Time magazine covers in his clubs
Non-apology: Two words: FAKE NEWS.
Fake News CNN is looking at big management changes now that they got caught falsely pushing their phony Russian stories. Ratings way down!— Donald J. Trump (@realDonaldTrump) June 27, 2017
Controversial move: Kendall was heavily criticized on social media this spring when she posted an Instagram promoting the Fyre Festival, a luxury event-turned-disaster.
Non-apology: The 21-year-old supermodel responded by staying quiet, ignoring the noise and posting online a topless selfie.
Here's hoping Trump never does the same.