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KIA GOES BANNERS AND SKYSCRAPERS

Buys Two Months of Ads on Used-Car Web Sites

By Published on .

Corrections have been made in this story. See below for details.

DETROIT (AdAge.com) -- Kia Motors America is advertising on car-shopping Web sites for two months.

Banners and skyscraper ads for Kia's entry-level new Rio and Spectra small cars appear when used-car shoppers ask for information on vehicles priced in the $10,000 range.

The agency for the account is Aegis Group's Carat Interactive, Los Angeles. Spending was not disclosed.

Separately, Kia plans to launch a new, yet-unnamed car that will be larger than its mid-size Optima sedan in late 2003, a spokesman said.

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CORRECTION: The original version of this story inaccurately reported the agency to be Davidangoliath and also inaccurately reported that the online campaign included pop-up ads.

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