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By Published on .

DETROIT (AdAge.com) -- Kia Motors America, Irvine, Calif., has teamed up with Turner Broadcasting System's TBS Superstation to become the exclusive launch sponsor of the on-air and online broadcasts of reruns of Friends every weeknight.

Terms of the deal between the South Korean car importer and the AOL Time Warner unit weren't disclosed.

Viewers can watch the program and simultaneously visit TBS' Web site for live polls, chat rooms and Friends' trivia questions.

Kia is also sponsoring on-air promotions for the programming.

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