Welcome to the future of marketing.
In just a few weeks, Ad Age is kicking off a series of events this fall with Ad Age's Digital Conference at the Ritz Carlton in San Francisco on October 15th. It's our third year bringing Ad Age Digital to SF, and we're really excited about the lineup:
Visa's CMO Kevin Burke will open up the day by presenting the company's plans for a future of commerce that bridges the physical, digital and social dimentions of consumers' lives.
We'll hear from Twitter's VP-product for revenue, Kevin Weil, one of the most important execs at the company as they lead up to their IPO, and Rovio's chief marketer, Peter Vesterbacka, who will outline the continued expansion of the Angry Birds franchise and their own fledgling media network.
"TV or not TV?" That's the question that will be addressed by both Intel Media's Courtnee Westendorf, who will discuss the tech giant's coming over-the-top TV service, followed by The Chernin Group's Billy Parks, who spearheaded the first ever reality show "Summer Break" to take place exclusively on social media.
The Digital Conference will also feature focused tracks, dedicated to an in-depth exploration of two of today's most important topics for marketers: real-time marketing and mobile.
Marketers from Coca Cola and McDonald's Corporation will talk about how the new real time content dynamic is changing the way they create, advertise, and engage with consumers, and how it affects the nature of their work with agencies and production companies. They will be joined by internet veteran, Ben Huh, the man behind meme hub, ICanHazCheezburger and mobile news startup, Circa, who will talk to the evolution of consumer behaviors and publisher models in light of the real time media phenomenon.
The mobile track will explore the ever-changing and radically different mobile behaviors of today's youth and millennial consumers, while Google mobile chief Jason Spero will talk about the search giant's plans for the rapidly evolving mobile landscape. We'll also get tactical with a 'from-the-trenches' talk on using mobile devices to influence and drive purchases from ConAgra's Lisa McAvoy with Manuel Russo, CEO of startup, Food on the Table.
Lastly, we close with AB-InBev's Lucas Herscovici, who will speak to how one of the biggest marketers in the world taps data to close the loop between the digital and real worlds, establishing real ROI for social efforts and their impact on the bottom line.
See you in San Francisco Oct. 15.