Where you can see Chelsea Clinton, Tracy Morgan, John Legend and Nina Garcia all in one place? You can either attend Samsung's 13th annual Hope For Children gala in New York City on Tuesday, or you can watch the red carpet live stream on "What's Trending" with host Shira Lazar starting at 5:30 Eastern time below.
Hope For Children is a philanthropic endeavor undertaken by Samsung to promote children living "smarter, healthier and more sustainable lives." Last year it raised $31 million for programs in 500 schools and charities, showing that all those tablets, TVs and smart phones really do have a higher purpose. Samsung is also sponsor of YouTube talk show "What's Trending," and tapped YouTube stars iJustine and Destine to have their fans compete for $25,000 donations to the charities of their choice.
"As social media grows in importance, we look to work with partners that are great at raising awareness of these charities through these channels," said Samsung director of consumer engagement Matthew Moller.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more