Facebook said Tuesday it will update the algorithm used to display content in a user's News Feed so that live videos are ranked much higher.
News Feed posts include status updates, photos, videos, links and live videos.
The company has been pushing its live video service aggressively since the feature was first introduced to celebrities in August before being rolled out to iOS and Android users broadly. Facebook's audience is watching increasing amounts of video on the platform, which says it averages about 3 billion video views daily.
"People spend more than three times more time watching a Facebook live video on average compared to a video that's no longer live," the company said in a statement. "This is because Facebook live videos are more interesting in the moment than after the fact."
Facebook is just one of several live streaming options available to users, as Periscope and Meerkat also have established user bases.
The company added that its Pages will likely not see a significant change as a result of the algorithm update.