Relax, it's still summer. But fall is right around the corner and Ad Age has a packed fall of events to get you back in the swing of things.
When: October 15, 2013
Where: Ritz Carlton, San Francisco
What: The west coast edition of Ad Age's marquee digital conference is about peering into the future of marketing and communications through the lens of emerging media and technology. Themes will include real-time marketing and media; what's next in mobile; and deciphering Millennial's digital habits.
Who: Visa chief marketing officer, Kevin Burke; Chernin Group executive vice president, Billy Parks; Intel TV & Media general manager, Courtnee Westendorf; Twitter senior director of product, Kevin Weil; and Anheuser-Busch InBev vice president of digital Lucas Herscovici, along with speakers from McDonald's; AT&T, Coca Cola, Google, WeChat, SmartThings, Lightspeed Ventures, and more.
Why: Whether it's social media reality TV, a disruptive over-the-top TV offering, or the next hot mobile app, this is the premier event to hear from media and tech companies and the savvy marketers taking advantage of new technologies to tap into rapidly changing consumer habits.
When: October 16, 2013
Where: Intercontinental, San Francisco
What: Ad Age's CMO Strategy Summit is part conference, part community, where smart marketers of all sizes come to talk strategy, learn from peers, and hear from those doing great things with limited resources. Topics will include data and loyalty programs, brand evolution, and nonprofit marketing.
Who: CVS chief marketing officer, Rob Price; Denny's chief marketing officer, Frances Allen; Israeli Ambassador Ido Aharoni; Zico vice president of marketing Bill Lange; Caribou Coffee senior vice president of marketing, Alfredo Martel; and Hillshire Brands chief innovation officer, Sally Grimes, among others.
Why: It's more important than ever to create innovative, impactful marketing, often with limited budgets. Whether that is accomplished through data analysis, evolving an existing loyalty program or rethinking how to entice and engage both loyal and new customers, the CMO Strategy Summit will give even the most experienced marketers plenty to think about. Not to mention, we'll be closing out the day with a special beer tasting orchestrated by Sierra Nevada's Joe Whitney.
For a package that includes both SF events, register here.
When: October 29, 2013
Where: Sir Stage37, New York City
What: The core focus of Ad Age's inaugural data conference will be about how data is - or can be - used for smarter marketing, advertising, and retail. We will also address the subject from a variety of perspectives, looking at how data is taking on a more transformative role in specific categories - such sports, politics, healthcare, the quantified self, and the automotive industry. The event will also highlight several innovative startups and people working with data.
Who: IBM Fellow and vice president of emerging internet technologies, Rod Smith; The North Face CRM manager, Ian Dewar; Dash co-founders Jamyn Edis and Brian Langel; former Obama for America 2012 and current cofounder of Cir.cl Carol Davidsen; Facebook's Daniel Slotwiner, OgilvyOne managing director, Dimitri Maex, and UPS vice president of global advertising & customer communications, Maureen Healy.
Why: Understanding what data can and can't do for you is more important than ever but there are still many unanswered questions facing marketers looking to make their businesses smarter and more relevant to the lives of their consumers. This is where we answer those questions, starting with "what's possible?"