The fourth installment of our weekly chart showing brands' most engaging posts on social media finds two newcomers, Starbucks and Chanel. Rather than its coffee, Starbucks used Facebook to hype its Ancho Chipotle Chicken Sandwich. And Chanel aced Twitter with a video from Paris Fashion Week showing behind-the-scenes footage featuring new endorser Willow Smith.
The NBA couldn't be prevented from a fourth appearance on the chart, though, this time with an Instagram post using some ridiculous art to wish the Golden State Warriors' Stephen Curry a happy 28th birthday. Final score: 238,000 likes.
We're using data on the week through Sunday provided by ListenFirst Media, which closely tracks engagement using measures such as likes, shares, comments, views and thumbs-ups. See the week's full chart and the posts themselves here:
Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age DataCenter.