In the third week of our new Marketer MVPs chart ranking the top branded posts in each of five key social media platforms, the NBA continues to reveal itself as a power player. But IBM and Disney, both of whom have also shown up in one of the first two installments, are beginning to emerge as steady hands as well.
We're using data on the week through Sunday provided by ListenFirst Media, which closely tracks engagement using measures such as likes, shares, comments, views and thumbs-ups. See the week's full chart and the posts themselves here -- and just click to see the post as it appeared in social media.
Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age DataCenter.