In the second edition of Ad Age's weekly Marketer MVP chart showing brands' most viral posts on social media, the NBA again rules. Last week, the NBA ruled Facebook, Instagram and Twitter, with Disney taking the top spot for Tumblr and Netflix killing on YouTube. This week the league does it again, courtesy of a dramatic shot by Stephen Curry to push the Golden State Warriors to an overtime win against the Oklahoma City Thunder. IBM replaced Disney in the top spot for Tumblr and Tide subbed in for Netflix on YouTube.
We're using data on the week through Sunday provided by ListenFirst Media, which closely tracks engagement using measures such as likes, shares, comments, views and thumbs-ups. See the week's full chart and the posts themselves here:
Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age DataCenter.