The Chicago Cubs' World Series win made history for the team, ending a 108-year championship drought, and also made history for one brand on social media. Budweiser became the first brand to simultaneously have the most engaging brand posts on Facebook, Twitter, and YouTube. It essentially was the same post on each platform that did it: Bud's "Harry Caray's Last Call" video, depicting the late, beloved Cubs announcer seeming to call the Cubs' win.
Check out the week's other most-engaging brand posts on major social-media platforms, according to FistenFirst Media, and click on the chart to see the original posts in their native social habitat.
Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.