Marketer MVPs of Social Media: This Is What It Takes for an Auto Brand to Win YouTube

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Our weekly Marketer MVPs chart crowning the most engaging brand post on each of five major social platforms has long revealed a glaring lack of automakers at the top. Recent marketers to master YouTube, by our measure combining views, comments and thumbs-up, include Christian Dior, Netflix, Gatorade and Apple. But an automaker has now broken through, courtesy of the return of BMW Films.

Check out the week's other most-engaging brand posts on major social-media platforms, according to FistenFirst Media, and click on the chart to see the original posts in their native social habitat.

Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.

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