We thought it'd be the NBA Finals that finally broke the Victoria's Secret streak of most-engaging brand posts on Instagram, but it was turned out to be something else entirely: Nike's introduction of a Michael Jordan-branded shoe for soccer (with an assist by Neymar).
Tributes to Muhammad Ali after his death last Friday also generated significant responses from consumers in social media, making an NFL Facebook post and an ESPN tweet the most engaging brand work of those platforms in the week through Tuesday.
Click the chart below, courtesy of ListenFirst Media, to see the brand posts in their original environments:
Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.