Marketer MVPs of Social Media: Threat on the Horizon for Victoria's Secret Instagram Streak

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Last week we asked whether any brand could break Victoria's Secret's streak atop our ranking of the most engaging brand posts on Instagram. The answer is: not this week.

But keep an eye on the NBA, which achieved the most engaging branded post on Facebook with a shout-out to the Golden State Warriors' return to the NBA Finals, which began Thursday night. (See also ESPN's success on Twitter.)

Click the chart, courtesy of ListenFirst Media, to see the NBA, ESPN, Victoria's Secret and the week's other top social media posts from brands in their original environments:

Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.

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