Marketer MVPs of Social Media: Return of the Underhand Free Throw Wins Facebook for the NBA

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The new NBA regular season hasn't even begun yet but the league last week made a social-media impact anyway, generating more engagement for its post about an underhand free-throw shooter than any other brand on Facebook.

Check out the week's other most-engaging brand posts on major social-media platforms, and click on the chart to see the original posts in their native social habitat.

Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.

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